American Express

In a collaborative venture with Underline Communications, Mass Ideation (Mi) embarked on a project to bolster the user engagement and understanding of the newly launched American Express mobile app. The task at hand was to create an engaging animation that could succinctly elucidate the features and functionalities of the app, making it a seamless experience for the users. Mi, with its adeptness in delivering complex information through captivating visual narratives, set forth to design an animation that would resonate with the user's need for clarity while promoting the ease and convenience the app brings to managing their American Express accounts. The project aimed to not only highlight the technological innovation behind the app but to simplify the user journey, making the transition to the mobile platform an intuitive experience for American Express cardholders.



The symbiotic collaboration between Mass Ideation, Nickelodeon, and Capri Sun demonstrated a perfect meld of creativity, technology, and branding. Mass Ideation’s expertise in augmented reality was pivotal in bringing this imaginative campaign to life. The technical intricacies of AR were seamlessly handled to ensure a smooth, engaging user experience, whilst aligning with the playful and vibrant brand identities of Nickelodeon and Capri Sun. This project not only showcased the promotional potential of AR but illustrated how interactive technology can be harnessed to create memorable, enjoyable experiences that resonate with the young audience. Through this innovative campaign, Mass Ideation helped manifest a digital playground that extended beyond the screen, fostering an interactive connection between the audience, the event, and the brands involved.