OBL Hoops
At Mass Ideation, we were ecstatic to join forces with the Ones Basketball League (OBL), a visionary venture conceived by basketball icon Tracy McGrady, aimed at celebrating the pure essence of the sport by spotlighting exceptional one-on-one players. The league, stretching across seven vibrant cities, embodied a narrative of untapped talent, relentless competition, and a shared love for basketball. Our task was to encapsulate this narrative and McGrady’s bold vision into a digital experience that resonates with players, fans, and the communities touched by OBL.
