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Mass Ideation Labs

We Test Everything on Ourselves First.

Stack is our flagship product-creation story: incubated by hand, launched as an application, used by hundreds of customers throughout a market cycle, and now expanding to AI agents. The rest of Labs extends that accumulated learning into new products and business models.

Flagship operating proof

Stack shows how an idea becomes a product—and how a product keeps evolving.

Stack treasury product shown on desktop and mobile dashboards

AI Treasury · Live since February 2023

Stack

A protected BTC and ETH treasury for founders, long-term holders, and AI agents—built to operate through market cycles, not just explain what might work.

See how Stack works

Mass Ideation incubated Stack by testing the strategy manually, launched it as an application, and served hundreds of customers throughout the cycle. That created extensive learning about the product, customer behavior, risk, growth, and operations—not just evidence that the software could run.

Stack has also held $10 million in historical assets and reached approximately $40K in monthly recurring revenue at its peak. Those are historical operating milestones—not current balances or current MRR—but they matter because they came from a real product under real market pressure.

Stack also faced a category-specific growth problem: blockchain and crypto advertising restrictions meant it could not depend on conventional paid acquisition. Mass Ideation had to earn growth through education, useful tools, trust, direct relationships, customer experience, and a learning loop that improved the next cycle.

Now, during the third cycle's bear market, Stack is taking everything learned during incubation and from hundreds of customers and applying it while adding AI agents. The growth system created through that work became the AI Growth Engine, and preparing Stack for agents became the foundation of AI Readiness.

Also in Labs

The next products in the learning system.

02

Navo

AI Content Engine · Building

A standalone video platform where an AI agent creates and posts videos, learns from performance, and improves future versions to identify stronger ad candidates.

Product page
03

Needs Match

AI Discovery · Testing

A connection marketplace that learns what people are doing and what they need, then identifies the people they should know.

Product page
04

Free Agent

Open Source AI · Research

An open-source AI initiative inside Mass Ideation Labs. Public capabilities and release details will be added as they are verified.

Product page
05

EVO Network

Hosted AI Agents · Research

A hosted-agent initiative inside Mass Ideation Labs. Public capabilities and release details will be added as they are verified.

Product page

Why Labs exists

Evidence before advice.

Building our own companies exposes the real constraints: incomplete data, uncertain demand, operating costs, customer trust, and the gap between a prototype and a dependable system.

Product status is shown plainly. Research is not presented as a launched product, and a working experiment is not presented as a proven business outcome.

See case studies